search engine optimization
Get your law office known
Search Engine Optimization (SEO) is a vital part of any digital marketing strategy. Through extensive keyword research and optimization, we improve your law firm’s website ranking in terms of relevance. The more relevant your website, the higher it will rank according to search engines such as Google or Bing. Google processes over 3.5 billion searches a day. Only a fraction of the results appear on the first page. When was the last time you scrolled to page two to find something you were searching for? If your listing fails to make the front page, it might as well have not been there. It takes research and careful consideration to optimize your website and its content to make the algorithm work for you.
Give yourself an edge over the competition
People are likely to hire the first attorney they contact. Prospective clients are therefore more likely to contact you for your services if they see it first, before your competitors. The chances of them clicking your website fall drastically if it fails to appear at the top of the results page. At ACE Legal Marketing we make sure your website secures a spot above your competitors to give you a powerful edge in the market. Optimization of your website’s content through keywords which your client’s search for on a regular basis will boost the number of visitors, leads, and cases.
When looking through search results, people are much more likely to skip past the first few “sponsored” results and click on the “organic” results right below. According to Search Engine Journal, SEO generated leads can potentially reach a 14.6% conversion rate which is much higher than 1.7% generated from other forms of marketing such as print media or through email. Therefore optimizing your website through keywords will bring you more clients than when promoted solely through other means.
At ACE Legal Marketing we understand the legal industry as a whole, not just law firm SEO. We know how to engage different target markets within the industry based on their characteristics and demands. This give us the knowledge we need to optimize your digital footprint and capture the legal market.
Legal practice is your calling. Digital marketing is ours: A law office may be a business nonetheless, but that does not mean you need to have the mind of a businessperson to operate one. Let us worry about that end.
You do not have to be a businessperson to prove you mean business: We bring authority into your presence to see that your prospective clients trust in the conditions of your services.
Frequently Asked Questions
Search Engine Optimization (SEO) is the process of increasing a website’s rankings in Google’s local and organic search results. An increase in rankings, typically, result in higher visibility and more clicks to a website.
Search engines use links to help determine the amount of authority and value provided by a website. Link building enables you to portray the relevance and credibility of your legal practice.
SEO is supposed to be an honest and organic process, not a quick method of tricking Google’s algorithm. However, the latter describes black hat SEO. Keyword cramming and using link farms for link-building are both examples of this. If Google catches wind, your website gets shut down. White hat SEO on the other hand focuses on long-term success, by incorporating terms which align with the language of search engines.
If you are willing to invest a great amount of effort and time, there is nothing you cannot accomplish. However the majority of lawyers and law offices do not have the capacity for this given all other aspects of their trade, and hence outsourcing your SEO marketing to another firm is the most efficient decision.
Operating a business without SEO as part of your digital marketing campaign can severely stunt your growth. SEO campaigns help generate you a substantial amount of new leads to push you past your competition.
You can definitely manage your own advertising campaign. However without the help of an expert, the results will not be worth the time and effort it costs you.