Surge your law office’s marketing strategy
Reaching an audience online is essential, but is that audience ideal? Via digital advertising, you can get noticed by specific clients whether they are searching online for a lawyer, browsing social media and news sites, or simply checking their email.
We earn you those potential clients
Our go-to digital advertising mechanism is Google Adwords. As with most of our lawyer marketing services, we discuss your digital advertising strategy prior to execution. We consider your target market, message and budget and then design a pay-per-click (PPC) advertisement accordingly. This eliminates any resource wasted on broadcasting your law firm to an irrelevant audience.
Spreading your legal practice through Google has never been easier.
At the forefront of any digital marketing campaign is search engine marketing and Pay-Per-Click advertisement. Via our elite digital advertising service, we offer an array of methods catered to increase your website’s visibility on a search engine results page (SERP). By doing so, our mission is to increase your traffic and foster an image of trust and authority amongst your clients.
Our digital advertising team is by your side.
We are the elite in digital marketing for lawyers, and our digital advertising division solidifies this statement. Our strategies have been developed through experience, ensuring that they are fool-proof. We work closely with you during the implementation of our digital advertising strategies so that you are kept up to speed with every step.
The benefits of digital advertising to your practice
Analytics: Digital advertising allows us to track a wide range of prospective client data, making it easier to identify what is effective and what is ineffective in order to maximize your return on investment.
Targeting: You can make sure your ads appear only for prospective clients with certain traits, including those within a particular location, those using a mobile device, those browsing during a particular time of day, and those who speak a particular language.
Dynamic Search: Even if you allocate a small part of your budget to your ad, it will still be amongst high search rankings as long as the content on the directed page is premium and relevant.
Flexibility: Digital advertising allows you flexibility in adjusting your messaging. You can alter your marketing strategy in real-time while it is live in the market, something which cannot be achieved with traditional marketing.
Masters of the Email Craft
Guaranteed results – Our digital advertising guarantees a standard amount of traffic to your website, from which we build on. Your exposure is maximized through our premium content writing which we apply to the digital advertisements we design for your legal practice.
Optimum speed – Our results are produced faster than you can blink. There are no long-term commitments as we give you the freedom to start and end our marketing campaign at any time. This enables you to boost your presence whenever you are facing a shortage of important cases, and then pause your campaign when the pace picks back up.
Detailed statistics – Your return on investment is proven through our advanced analytics. We track visitors to your site, share conversion rates, determine what time of day your related search terms are most input into a search engine (i.e personal injury lawyers near me), which of your law firm’s key features appeal most to your target audience, etc.
SEO Support – The research behind our search engine marketing is accompanied by additional perks. We can mine effective keyword phrases for search engine optimization. This alongside our regular SEO practices further fuels your online traffic and brings clients into your practice.
Frequently Asked Questions
You can definitely manage your own advertising campaign. However without the help of an expert, the results will not be worth the time and effort it costs you.
We utilize Google Adwords for our campaigns, and this includes to different fees. One is paid to Google directly from your credit card per every click your advertisement gets, and the other is paid to our SEM team for strategically optimizing your digital advertising campaign.
Google uses intelligent programs to detect fraud and monitor strange click activity from recurring IP addresses. If fraudulent clicks do take place, the cost you incur for each click is refunded.
Using analytics programmed to observe what your target audience does on your website, we can determine the number of leads your campaign generates, its rate of conversion and cost per lead. The analysis of this data serves as an evaluation of your SEM campaign performance and your ROI.
Once we activate your campaign, Google usually displays it within a few hours.